Do I need to trade mark for extra brand security?
We help you decide whether or not to apply for a trade mark.
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Oct 26, 20231 min read
Is your web capturing all that you need?
Are you capturing data through your website? Having a website which ensures a great customer user-experience whilst also capturing data...
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Oct 26, 20231 min read
Build your own
How easy is it to self-build your own website? From a technical perspective, there are lots of platforms which will make it fairly easy,...
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Oct 26, 20231 min read
Make the most of post!
Our top tips for successful direct mail. Whether you want to increase your brand awareness, advertise an event, product, service,...
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Apr 22, 20223 min read
Are you open?
Is your brand inviting to a wide and diverse audience? Here's why that's important... Never underestimate how many people you may be...
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Feb 23, 20223 min read
Adding a spattering of sparkle
Why it's important to make your brand shine bright with every event you hold. Never underestimate how much a poor event can damage your...
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Jan 27, 20222 min read
Has your brand lost its way?
Perhaps it's time to re-group and take flight in the right direction? Migration seems like an exhausting journey but it could well be...
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Jan 10, 20221 min read
WARNING: Don't dismiss the discipline!
Avoid swerving the less sexy side to brand management. Tackle it head-on. Nobody ever wants to take ownership of the mundane. Take...
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Jan 7, 20223 min read
What's in a name?
It's the biggest decision for new beginnings... or is it? Choosing a company name. You've been deliberating for donkeys over what to call...
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Dec 20, 20211 min read
Out of SENQ?
If your merchandise doesn't pass the SENQ test - it's time to flag it. Sustainable, Ethical, Necessary, Good Quality. These days you...
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Dec 14, 20213 min read
Launch ready?
You think you are ... but are you? So, you're about to set up a new small business and you have someone lined up for a logo design. ...
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Dec 5, 20211 min read
Search light copyright
Will they find your licensing infringements? Did you know that your sales teams could be guilty of copyright infringement if they are...
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Nov 25, 20211 min read
Bullseye branding?
Are you narrowing your brand's audience with your visual identity? When you throw your net too wide you dilute your brand's ability to...
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Nov 25, 20211 min read
Business card or business code?
Are we seeing the death of the traditional printed business card? In a time of an increased desire for sustainability and less waste, are...
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Nov 1, 20211 min read
Raincloud Nine
When your marketing spin doesn't match your brand truths. As consumers we hate feeling like we've been tricked by what a brand offers us....
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Sep 30, 20211 min read
Don't chase the cheap.
It won't be right environmentally or ethically so it won't be right for your brand. It might seem the 'right' thing for your profit...
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Sep 30, 20211 min read
Choosing the right imagery.
If your brand manager is forever fielding queries over whether an image is 'on brand' maybe your guidelines aren't good enough. Maybe...
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Sep 30, 20211 min read
Spending too much on typesetting?
Are you using your designers wisely? If there's too much company time and money being wasted on typesetting, then it's probably because...
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Points of view.
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